BUSINESS ORGANISATION AND POLICY Essay Example | Topics and Well Written Essays - 2500 words

BUSINESS ORGANISATION AND POLICY - Essay Example produce in supermarket retailing is largely a product of this industry moving away from traditional traffic practices to become more market-oriented. Narver & Slater (1990) define market-oriented firms as those that restructure their operational capabilities and broadcast organisational intelligence in relation to customers and competition. These activities include restructuring distribution channels and improving operational models with a larger focus on advertising and promotion. Market-oriented firms, such as Tesco and Sainsbury (as two examples), have better internal processes to improve product regeneration and deliver on superior customer value by means of a variety of marketing practices at present related to consumer behaviour and consumer purchasing needs.In most consumer behaviour models, many different food products be considered latent needs needs which are not always recognised by the consumer until it has been broug ht to their attention through advertising (Schultz, Tannenbaum & Allison 1996). Latent products are such things as frozen foods and frozen novelties. Where once these products were left to the consumers slightness after they had entered the food retailer, now they are being exposed to multiple marketing messages that provide perceptions of value, legal injury or even convenience through targeted advertising and various internal or external promotions. This pouch in advertising presence, either through the grocery outlet or through the product manufacturers themselves has brought enormous growth to names such as Asda and Tesco.Many supermarkets are also extending their corporate social tariff efforts to make their store brand appear superior to customers in multiple market segments. Some supermarkets are using advertising to promote the importance of reusing different shopping bags for